With your Shop now setup you are ready to make your first sale! Simply copy the purchase link from your product and use it on your site, such as with a Buy Game button on your home page. When users click this link they will then be shown a popup to enter their payment info.
Once a user has completed their purchase, they will be emailed a receipt and sent a unique url where they can download their game files. If you update the files associated with the Product (such as releasing a new version), the download page also updates to show the new files.